Home » FDA Chimes in on CBD-Infused Food and Drink, Some Companies See an Opening

FDA Chimes in on CBD-Infused Food and Drink, Some Companies See an Opening

Published on 14 January 2020 at 13:10

From the Morning Chalk Up January 14th 2020

The Wall Street Journal last week (paywall), published an article on the CBD trend, noting that the Food and Drug Administration recently warned consumers that there "isn't enough research to ensure that cannabidiol, or CBD, is safe to consume."  Although the article did not address CrossFit specifically, CBD-infused supplements have been taking the industry by storm. Here are some key takeaways from the story:

  • More study is needed: "It isn't clear the cannabis-derived compound helps cure anxiety, facilitates sleep or conveys other benefits some producers and consumers ascribe to it, the agency [FDA] said in an online post."
  • CBD and THC are different: "Unlike THC, the compound in marijuana that imparts a 'high,' CBD isn't psychoactive. Still, the FDA said people should consider risks associated with it, such as liver damage." 
  • Mainstream companies like PepsiCo Inc. and Starbucks Corp.: According to the WSJ story, these companies, along with Kellogg Co, Monster Beverage Corp. and Red Bull have all looked into bringing CBD-infused products to market, but all have sidelined those projects in the wake of the FDA statement.
  • Consumers are driving demand: "Sales of food and drinks containing CBD are rising even without FDA approval. Hemp Industry Daily, a trade publication, estimates that the revenue from hemp-derived CBD products exceeded $1 billion in 2019 and will climb to $10 billion by 2024."
  • LIFEAID: "Beverage company LIFEAID recently began selling a CBD drink online and sold out of 200,000 units in the first 36 hours, co-founder Aaron Hinde said."

It could take months or years before CBD receives FDA certification for consumption. Currently, the agency is considering whether it should follow a shorter review process for approving food additives or a longer one for reviewing new drugs. Many CrossFit athletes have turned to CBD to help with recovery, sleep and focus, including the four-time Fittest Man on Earth, Mat Fraser, who was recently interviewed about the CBD-infused supplements he has partnered with Beam to create.


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