First Pro Tennis player signs deal with CBD sports drink brand

Published on October 2, 2019 at 1:19 PM

 

John Isner signs endorsement deal with CBD drink company, first tennis player to do so

 
Ryan Young
Yahoo Sports Contributor
•July 27, 2019
 
 
American John Isner reached a deal with a CBD sports drink company this week, becoming the first tennis player to do so. (Getty Images)

Tennis star John Isner made history in the sport this week, becoming the first player to sign an endorsement deal with a CBD company.

Isner partnered with Defy, a sports performance drink company that has created a CBD-infused sports drink. The 34-year-old — who is currently ranked No. 14 in the world — will start wearing Defy’s logo on his hat while competing and begin drinking the beverage, which is viewed as a muscle recovery aid.

 

Defy

 

Defy, which was founded by NFL Hall of Famer Terrell Davis, has produced the first performance-based CBD drink, with a goal of breaking into professional sports.

The sports drink contains 20 milligrams of CBD per bottle. CBD, or cannabidiol, is grown in popularity in recent years for its numerous health benefits. While it is one of the main ingredients found in cannabis, it does not create a “high” feeling like THC, or tetrahydrocannabinol, does. According tot he World Health Organization, CBD “exhibits no effects indicative of any abuse or dependence potential.”

The drink itself is “formulated to aid in rapid muscle fiber recovery and clear-headed, hyper-focused training,” something Isner said thinks can help his game.

"I play a sport where taking a single point off can be the difference between winning and losing a match and DEFY is a product specifically intended to put me in a position to perform on every single point,” Isner said in a statement. “It’s been great getting to know DEFY as a company and I look forward to working with them to help people achieve improved performance through CBD."

Isner has one title so far this season, winning at the Hall of Fame Open in Newport, Rhode Island, last week, and has compiled a 20-8 record. He fell in the Round of 16 at the Atlanta Open to Reilly Opelka on Wednesday.

 

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CBD SPORTS CBD WATER

CBD SPORTS introduces a new application for CBD. Water enriched with 12,5% molecular CBD, for your easy daily cannabidiol dose. CBD H2O by CBD SPPORTS can be used as a refreshment, before, during and after your workout.

Next to oxygen, water is the most important substance for human health. Of which we need at least 1,5 to
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CBD SPORTS Water is proven to be perfect for (professional) athletes. As the consumption of CBD before, during and after working-out promotes fast recovery from training and injuries; and because hydration is essential for the general well-being. CBD SPORTS WATER is suitable for all ages.

THE ADVANTAGES OF CBD H2O OVER CBD-OIL:

Most CBD-consumers use CBD Oils. These traditional CBD products are diluted with fatty oils, to which the CBD is bound when ingested. Though the human body is designed to break down fat. Meaning most of the ingested CBD gets lost and only 6-12% of the ingested cannabidiol through oils is absorbed by the body.

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GUARANTEED:

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• Refreshing
• Suitable for all ages

• Supports healthy digestion


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